+1IBU case study


Nowadays, Indonesian people say and celebrate everything in social media, including for Mother’s Day where their mothers don’t even have an account.


On this Mother’s Day, we’ve made a plea to Indonesian social media users to give our moms the special gift: our undivided attention that costs us an hour off the internet and social media.


The movement went viral, stirred up significant conversations in social media, and thousands of mothers in Indonesia receive the most precious gift: their children’s time.


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