Background

Samsung GALAXY Camera is already grabbing people’s attention. But in social media, most things are just appear and forgotten in a minute. We would like to prove that this camera is really worth their time and attention.

Solution

We challenge people to give challenge to key opinion leaders that will do it with Samsung GALAXY Camera. Best challengers will join TripNPic, a trip around the town to compare Samsung GALAXY Camera photo and their gadget photo result.

Result

Besides lifting the conversation of the product on social media again, higher awareness and more enthusiasts of the Samsung GALAXY camera are obtained.