Lipton PositiviTEA case study
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BackgroundOur mood might be shaped by our surroundings, including what appears in our timeline. What should we do? |
SolutionWe challenge people to share about any positivity with #positivitea. At the same time, we placed a giant LED with a frown face on it. The more people tweet, the faster the frown turn to smile. |
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Result18k+ tweet, 33.729.673 impressions, approx. 573k viewers on website and giant LED, more than 30 media covered, and contagious positivity everywhere! |
