I Stand On The Right Side case study


In presidential election 2014, Jokowi facing black campaign that affects his popularity. Support for him was massive but unorganized. It’s not easy to unite them and create an identity to form a stronger support.


“I Stand on the Right Side” is a statement that the right people choosing the one on the right side of the ballot to lead the country. We create an avatar template and using it on social media so people can use it for their identity.


“I Stand on the Right Side” becomes a trend and widely spread. Many people, ranging from celebrities to politicians, use it as their avatars to confirm them as Jokowi-JK voters.


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